Do be Legible Your business card will not only form a branding impression of you and your company, but it is how many clients stay in contact with you. Thus, you want to make sure that it is easy to read. Avoid using all caps, italics, or too much underlying. Choosing a print font such as Times New Roman instead of a script font will also help. In addition, be aware of your font size and color choices. If a client needs to put on reading glasses to peruse your business card, chances are the font is too small. Don't Use Glossy Paper Often your clients will want to make a note on the card to help them remember who you are and why they have the card in the first place. If you use a glossy paper to print your cards, or a card that is too dark in color, they will not be able to write notes on the back - which may not bode well for your business. Choose a paper stock that someone can write on, and you can expect more client calls. Do use the Back of the Card The back of the card can be used for all types of information that will be useful to your clients. This can include maps to your location, a list of services, or even a coupon off your product or service. Even if you choose a card that is blank on the back, you can still write this information down for them when you meet.
Don't Stress Out Your business card can be redone as often as necessary, and you should not stress out if it becomes outdated. Simply recycle the old ones and have new ones printed. Your business card should be helping you to earn business, not get in your way of creating business.
Do be Professional When it comes to the design of your business card, you will want something that gives you a professional image. If you can, hire a professional graphic designer to design your card. If this is pricey, consider getting a consultation or using a stock format to make sure your business card looks its best.
Don't be Cheap While you could print your business cards yourself, the perforated edges that come with the business card paper look fuzzy and cheap. Don't be tempted by free offers either. Free business card services online often have printing on the back that advertises their company, not yours. Spend the extra money to make your business card look professional.
Do Highlight Important Information You want clients to easily find the information that they need at a glance. Bolding or otherwise highlighting important information, such as your phone number, will make this easier for them.
Don't Use Outdated Cards Nothing looks less professional than a business card that has an old number scratched out with a new one handwritten. Not only does this look cheap, but it gives the impression that your business is not performing well. If your information changes, you should immediately invest in new cards.
Your business card communicates a tremendous amount about you and your company. Make sure that it is saying all the right things.!
